You're reading from Unlocking Data with Generative AI and RAG Enhance generative AI systems by integrating internal data with large language models using RAG

Product type Paperback

Published in Sep 2024

Publisher Packt

ISBN-13 9781835887905

Length 346 pages

Edition 1st Edition

Concepts

GPT/LLMs

Author (1):

Keith Bourne

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Table of Contents (20) Chapters

Preface

1. Part 1 – Introduction to Retrieval-Augmented Generation (RAG) FREE CHAPTER

2. Chapter 1: What Is Retrieval-Augmented Generation (RAG)

3. Chapter 2: Code Lab – An Entire RAG Pipeline

4. Chapter 3: Practical Applications of RAG

5. Chapter 4: Components of a RAG System

6. Chapter 5: Managing Security in RAG Applications

7. Part 2 – Components of RAG

8. Chapter 6: Interfacing with RAG and Gradio

9. Chapter 7: The Key Role Vectors and Vector Stores Play in RAG

10. Chapter 8: Similarity Searching with Vectors

11. Chapter 9: Evaluating RAG Quantitatively and with Visualizations

12. Chapter 10: Key RAG Components in LangChain

13. Chapter 11: Using LangChain to Get More from RAG

14. Part 3 – Implementing Advanced RAG

15. Chapter 12: Combining RAG with the Power of AI Agents and LangGraph

16. Chapter 13: Using Prompt Engineering to Improve RAG Efforts

17. Chapter 14: Advanced RAG-Related Techniques for Improving Results

18. Index

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Leveraging RAG for personalized recommendations in marketing communications

RAG can also represent a significant advancement for companies that adopt it to enhance user engagement and satisfaction across media, content platforms, and digital marketing campaigns. RAG can be used to create personalized product bundles or collections based on a customer’s preferences, which can be advertised and included in digital campaigns targeting each customer. By analyzing a customer’s data and identifying complementary products, RAG can suggest pre-assembled bundles that offer convenience and value.

RAG can also enhance the effectiveness of email marketing campaigns by providing personalized product recommendations directly in marketing communications. By analyzing a customer’s data and tailoring product suggestions to their interests, e-commerce sites can create highly targeted and compelling email content that drives click-through rates (CTRs) and conversions.

As marketing...