Apex – the backbone of customizable Salesforce applications
Apex is a powerful, strongly typed programming language used for developing custom business logic on the Salesforce platform. It is designed to execute server-side operations, allowing developers to create dynamic and versatile Salesforce applications that cater to specific business requirements.
One of the challenges faced by AppExchange partners is creating applications that meet the unique needs of their customers. As a managed package, a Salesforce application core cannot be modified by a subscriber after installation. However, end customers may have diverse requirements, prompting the need for customization and extensibility. Forbes reports that 71% of customers feel frustrated by the lack of customization options in apps.
To address this intricacy, the Salesforce platform provides substantial opportunities for customization, even within managed packages. End customers can tweak a partner application extensively...
