The why/how/what strategy of presenting

When speaking on a less formal level, the why/how/what strategy is a quick and easy way to create a presentation worthy of praise. It is quite simple, as shown here:

This model is borrowed from famous advertisements – the kind where they would not even tell you what the product was until there were three seconds left. They want to catch your attention and then, finally, reveal what it was that was so exciting. Consider the following example:

"Hello everyone. I am here to tell you about why we seem to have a hard time focusing on our job when the Olympics is being aired. After mining survey results and merging this data with company-standard work performance data, I was able to find a correlation between the number of hours of TV watched per day and average work performance. Knowing this, we can all be a bit more aware of our TV watching habits and make sure we don't let it affect our work. Thank you."

This chapter was actually formatted...