Installing Google Analytics

It has to be said that Google Analytics is really quite impressive. If you want to know (and as a switched-on web master, you should want to know) who visited your site, where they live, what operating system and browser they have, what pages they visited, how long they stayed, where they got the link to your site from, what websites are sending you visitors and much more, then Google Analytics is for you! And what does it cost? Absolutely nothing!

Getting a Google Analytics account

Go to http://www.google.com/analytics/ and click on Sign Up Now. Follow the simple instructions to open an Analytics account.

This task with just about any other shopping cart system or any PHP website can be a challenge. The very nature and variety of PHP websites, especially shopping carts, means it is impossible for Google to give explicit instructions.

The budding e-commerce entrepreneur is often left trawling forums with contradictory comments or advice based on an old version of...