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Integrating CRM across your Organization for Business success

You're reading from   Integrating CRM across your Organization for Business success Build your business processes around the needs of your customers by successfully integrating your CRM within your core business functions to drive improvement

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Product type Paperback
Published in Jan 2016
Publisher Packt
ISBN-13 9781783001040
Length 180 pages
Edition 1st Edition
Concepts
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Author (1):
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Andrew Blackmore Andrew Blackmore
Author Profile Icon Andrew Blackmore
Andrew Blackmore
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Table of Contents (14) Chapters Close

Integrating CRM Across Your Organization for Business Success
Credits
About the Author
About the Reviewer
Preface
1. What is CRM Integration and Why is It Good for Your Business? 2. How to Implement an Integration FREE CHAPTER 3. How to Build a Contact Integration 4. How to Build a Sales Management Integration 5. How to Build a Collections Management Integration 6. How to Build a Vendor Management Integration 7. How to Build a Support Management Integration 8. How to Develop and Maintain Your Integration 9. Where Next for Integrations – the Cloud and Other Areas

Summary


In this chapter, we designed a contact management integration.

We started off by describing a real-world scenario for a fictional business called RideRight Bike Parts Company, which has a need for a contact management integration.

We identified the uses cases, and reframed them as CRM workflows that we needed to implement:

  • The ability to promote a CRM customer to ERP

  • Automatic synch of ERP customers from ERP to CRM, both as a bulk import and for incremental creates and updates

  • Ability to view ERP customer information on CRM customer screens

We then designed the integration solution using the real-world applications of SageCRM and Sage ERP 300, to provide some context. The design of the integration is in several steps:

  1. Create entity diagrams

  2. Map the entity diagrams

  3. Define the unique identifiers

  4. Define the fields and field mappings

  5. Define the CRUD rules

As this is the first time we designed an integration we spent some time explaining the steps as we worked through examples for our workflows....

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