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Hearing the Voice of the Customer

You're reading from   Hearing the Voice of the Customer Boost your business revenue by interpreting the customer's voice

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Product type Paperback
Published in Jan 2018
Publisher
ISBN-13 9781634623315
Length 153 pages
Edition 1st Edition
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Author (1):
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Bill Inmon Bill Inmon
Author Profile Icon Bill Inmon
Bill Inmon
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Toc

Table of Contents (15) Chapters Close

1. Introduction FREE CHAPTER
2. 1: Value 3. 2: Source 4. 3: Technology 5. 4: Taxonomies 6. 5: Text 7. 6: Visualization 8. 7: Restaurants 9. 8: Call Centers 10. 9: Airlines 11. 10: Surveys 12. 11: Strategy 13. 12: Infrastructure 14. 13: Combinations 15. Index

Taxonomies

The taxonomies that are used for processing have a very strong relationship to the surveys. For example, if the survey were for human resources to discover the attitude of the employees of the corporation, the taxonomy would relate to the employees’ jobs.

Suppose the survey was for employees of the organization and that organization was a healthcare organization. The taxonomies would relate to hospitals, shift work, doctor and nurses, and patient care. Or suppose the organization was a retailer. The taxonomies would relate to sales people, stockers, cashiers, and buyers. The taxonomies used for a hospital would be very different than the taxonomies used for a retailer.

There is a close relationship between the actual survey and the taxonomies used in the processing of the survey.

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