Summary
In this chapter, we explained that personas are fictional characters, which we create based on our user research process. We create them with the intention of using them to help us understand our potential users' needs, experiences, behaviors, and main goals. Creating and using user personas make our tasks less complex and will guide us during the design process by having some specific potential users in mind. We explained how engaging personas can help us ideate our users' behaviors and provide the best product design for them.
