You're reading from Growth Product Manager's Handbook Winning strategies and frameworks for driving user acquisition, retention, and optimizing metrics

Product type Paperback

Published in Jan 2024

Publisher Packt

ISBN-13 9781837635955

Length 292 pages

Edition 1st Edition

Concepts

Product Management

Author (1):

Eve Chen

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Table of Contents (19) Chapters

Preface

1. Part 1: A User-Centric Management Strategy

2. Chapter 1: Introduction to Growth Product Management FREE CHAPTER

3. Chapter 2: Understanding Product-Led Growth Management Models

4. Chapter 3: Understanding Your Customers

5. Part 2: Demonstrating Your Product’s Value

6. Chapter 4: Unlocking Success in Product Strategy and Planning

7. Chapter 5: Setting the Stage for a Powerful Product-Led Enterprise

8. Chapter 6: Defining and Communicating Your Product Value Proposition

9. Part 3: A Successful Product-Focused Strategy

10. Chapter 7: The Science of Growth Experimentation and Testing for Product-Led Success

11. Chapter 8: Define, Monitor, and Act on Your Performance Metrics

12. Chapter 9: Guiding Your Clients to the Pot of Gold

13. Part 4: Winning the Battle and the War

14. Chapter 10: Maintaining High Customer Retention Rates

15. Chapter 11: Unlocking Wallet Share through Expansion Revenue

16. Chapter 12: The Future of a Growth Product Manager

17. Index

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Strategies for improving customer retention

In the previous section, we delved into the pivotal role that customer retention plays in the context of PLG and explored the numerous benefits it brings to organizations that prioritize it. Now, let’s shift our focus to specific strategies that can be employed to enhance customer retention within the PLG framework.

Strategy 1 – personalization powered by interoperability

Personalization is a cornerstone of effective customer retention that’s enabled by rich user data and flexible integrations. By tailoring product experiences to individual needs and preferences, companies can create deeper connections. Netflix leverages algorithms to analyze behavior and serve personalized recommendations that enhance engagement.

Transitioning from one-size-fits-all requires understanding usage patterns, preferences, and feedback. Incorporating this data into tailored product experiences makes users feel valued.

To enable...