Reaching out to people
In order to achieve that “network effect” of social media, you need to build your social connections and network on the selected social media channels. In order to do that, you need to continue to be authentic and allow your audience to know, like, and trust you. This can be achieved by teaching, inspiring, and connecting with them. People respond to positive people who support them, lift them up, and inspire them. Inspired people inspire people, as the saying goes. How do you start to do this? You need to share yourself. Show your face and let your audience get to know you and about you in the content that you post. If your content is consistent with your profile, people know that they can trust you, which puts you in a prime position to start reaching out to build your network on social media.
Similarly, as with the topic and keywords you identified to utilize in your content, identify your ideal followers or audience in these areas. You can...
