Techniques for engaging audiences with your content
As we close this chapter, let’s talk about engaging your audience. We talk in other parts of the book about techniques for effective storytelling. Humans remember and engage with content through stories. This is how you connect with other people and gain understanding. There are a few key points to remember when you use these storytelling techniques. One that is especially important is to focus on your opening, or your hook, that you will use to engage your audience as you share your story. Equally important is your closing, which should retrace your opening points as a way of closing the story you are sharing.
You will also want to incorporate visual aids when you are sharing your content. Consider adding visual aids to all of your content. If you are sharing in person, utilize props to convey your points or get into character. Something like a hat, glasses, shoes, or any other signature item can set the tone and be incorporated...
