Tori's day-to-day work

At the minute, what I'm tasked with doing for my organization, New Relic, is the messaging around DevOps for marketing. That's creating messaging docs and presentations, and training the salespeople on how to talk about DevOps to people who are interested in our software. The rest of the time, I do things that are more classically considered evangelism, which means going to conferences, giving presentations, talking to developers, gathering up information to take back to my company, and so on.

Geertjan Wielenga: How are you not a developer advocate, then? That entire breadth of activities is what many people would see as advocacy.

Tori Wieldt: The difference, for me, is that I'm not a coder, so I don't know if that breaks the mold or not. I don't build sample apps; I have people to do it for me. I do feel that I bring value to my company, though.

Developers are allergic to marketing, so you have to have a measure...