Getting a CiviMail report
Getting useful information about your users' interests is critical if you wish to communicate effectively and keep them interested in what you are offering on your website. Some of these techniques involve forms, surveys, quizzes, and polls. All these methods rely on the user taking the trouble to actively complete forms and become less effective when there is a lot to fill in or when time is not available to the user.
CiviMail reports an indirect way of assessing what interests your contacts.
How to do it…
CiviCRM has an extensive and sophisticated reporting system. By setting up your mailings properly you can get CiviCRM to record what users click on in your mailings and provide a report.
Navigate to Mailings | New mailing. On the second screen of the mailing wizard, Track and Respond, make sure that Track Click-throughs? and Track Opens? are checked.
Once your mailing has been sent, navigate to Mailings | Scheduled and Sent Mailings and check the mailing report checkbox...
