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Description

“This updated version of 101 UX Principles is a delight. It's an educational and fun provocation to look at the world of UX differently – solidly from the user's point of view." -Elizabeth Churchill, Director of User Experience, Google “A phenomenal reference guide. Complete with case studies, a record of personal experience, and visual examples, Grant makes it clear why these techniques have found their way into the canon of UX best practices.” -Jeff Gothelf, Author of Lean UX “..I recommend it to anyone looking to learn the basics and also for more experienced designers - the author’s candid opinions will force you to revisit some of your established assumptions!" -Anne Marie-Leger, Staff Product Designer, Shopify “An absolute must-read, not only for UX designers, but this book is also super relevant for product managers trying to get better at product usability. Two enthusiastic thumbs up!" -Trent Blakely, Sr. Product Manager, Equinix This book is a manifesto of UX/UI design best practices to help you put the focus back on what really matters: the user. From UX laws to practical UI, color, typography, and accessibility advice, it’s all packed into this easy-to-consult and fun read: Essential UX laws Handy best practices Snippets of technical knowledge for anyone who wants to work in the digital space 101 UX Principles demonstrates the success from best-in-class products and leads the way to delight your users. Keep it on your desk for quick reference, send as a gift to colleagues to build allies, or brandish it as your weapon of choice during meetings to fight for your users’ right to a better digital experience. Sneak a peek at some of the new and updated principles in this UX design book: Work with user expectations, not against them Make interactive elements obvious and discoverable Optimize your interface for mobile Streamline creating and entering passwords Respect users' time and effort in your forms Use animation with care in user interfaces How to handle destructive user actions Chatbots are usually a bad idea – and how to make them better Use A/B testing to test your ideas Let users give feedback, but don't hassle them Make it clear to users if they're joining or signing-in Only use modal views for blocking actions How complexity can be good for some users

Who is this book for?

This book is a distillation of Will's 20+ years of experience in the form of successful design principles to help early career UX designers learn the ropes and provide experienced professionals with new ideas when building their products. UX/UI designers, product managers, entrepreneurs, aspiring strategists, and anyone creating a digital product, service or a campaign will find this book extremely useful.

What you will learn

Work with user expectations, not against them

Make interactive elements obvious and discoverable

Optimize your interface for mobile

Streamline creating and entering passwords

Use animation with care in user interfaces

How to handle destructive user actions

What do you get with Print?

Instant access to your digital eBook copy whilst your Print order is Shipped

Colour book shipped to your preferred address

Download this book in EPUB and PDF formats

Access this title in our online reader with advanced features

DRM FREE - Read whenever, wherever and however you want

AI Assistant (beta) to help accelerate your learning

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Shipping Details

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Shipments are not trackable

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Add one extra business day for deliveries to Northern Ireland and Scottish Highlands and islands

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Unfortunately, due to several restrictions, we are unable to ship to the following countries:

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Matthew Dalley May 25, 2023

The best part of this book is the different sections to help aid your work when you run into some sort of a block. It’s written easy enough to read one principle a day if you want or just skim through to find the principle you’ve been looking for.

Amazon Verified review

Rajdeep Majumder Mar 27, 2023

Excellent book which teach fellow UXers on each every principles that are applicable in UX field, be it for the users or for the organization. Must read for those in UX field. Would surely be left with great insight.

Amar Aug 20, 2023

"101 UX Rules" is the best and most insightful way in the world of user experience (UX) design. Written by industry expert, this comprehensive guide provides a wealth of content, concepts and best practices that form the foundation for creating exceptional digital experiences. Whether you're an experienced user or a beginner who just wants to learn the basics, this book is accessible and practical for a wide audience.This book is well organized and divided into chapters covering a variety of topics for user experience building. Every principle is explained clearly and concisely, from understanding user needs and research to creating simple communication and improving usability.The author has established the best balance between theoretical and practical ideas, making it easier for readers to absorb and apply the knowledge.

Cla Jun 23, 2022

Highly recommended to any UX and product designer, at any stage of your career. You can read it chronologically from start to finish, having a general overview of the best practices. Afterwards, it's still going to be a great reference book to consult on specific points to validate or double-check your UX and interaction patterns.

Michael Oct 26, 2022

I like that this book is written with the beginner in mind; it's easy to follow and understand. I also think it's a great refresher tool, there were certainly some things that I had forgotten about and it was good to be reminded of them. The learning points are a great summary to a lesson. This book, possibly combined with a boot camp would help out a lot of people trying to break into UX.

101 UX Principles – 2nd edition: Actionable Solutions for Product Design Success , Second Edition

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