Printing address labels

Old fashioned though it is, postal mail is around, still useful, and won't be disappearing any time soon. While e-mail is less expensive and faster than regular mail, many people still do not use it, do not respond as well to email-only communications, or simply prefer receiving something they can hold in their hand. Multi-channel campaigns including direct mail, telemarketing, and meet-ups continue to outperform e-mail-only campaigns. Chances are that somewhere in your CRM plan, someone will still need to print out a list of addresses.

You will typically choose one of the two methods for generating a mailing depending on the size of the mailing and general mailing requirements. One option is to generate a search for the recipients and export the required fields as a .csv file. This file can be used as a mail merge data source with MS Word, Open Office Writer, or other word processors, or may be sent to a mail house for large volume processing.

Your second option is...