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The Art of CRM

You're reading from   The Art of CRM Proven strategies for modern customer relationship management

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Product type Paperback
Published in May 2019
Publisher
ISBN-13 9781789538922
Length 360 pages
Edition 1st Edition
Concepts
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Author (1):
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Max Fatouretchi Max Fatouretchi
Author Profile Icon Max Fatouretchi
Max Fatouretchi
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Table of Contents (13) Chapters Close

Preface Introduction FREE CHAPTER 1. What is CRM? 2. Getting to Know Your Customer 3. Conceptualizing the CRM Design from Business Requirements 4. Architecting Your CRM Solution – Preparing for Today and Tomorrow 5. Utilizing Artificial Intelligence and Machine Learning in Your CRM STRATEGY 6. GDPR and Regulatory Compliance 7. CRM Integration Strategies 8. Cloud Versus On-premise Versus Hybrid – The Deployment of a CRM Platform 9. CRM Differentiators Other Books You May Enjoy Index

Implementation tools

The challenge is to create a platform that is able to digest a vast amount of data and integrate it into your business applications and processes. Right now, there are only a few tools on the market to achieve this.

The Microsoft Power Platform allows your applications to share a common set of data elements to provide services for seamless integration with almost any other application in the cloud. CRM connectors will natively integrate with ERP applications.

The components of the Microsoft Power Platform have been visualized in Figure 9.9:

Implementation tools

Figure 9.9: Components in the Microsoft Power Platform

Power BI is a business analytics service from Microsoft. It provides simple-to-use business intelligence and interactive visualization tools that allow users to create their own dashboards and reports on the fly.

Power BI offers a significant advantage by allowing your organization to connect to hundreds of data sources and it has deep integration with Dynamics 365 through PowerApps...

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