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The Art of CRM

You're reading from   The Art of CRM Proven strategies for modern customer relationship management

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Product type Paperback
Published in May 2019
Publisher
ISBN-13 9781789538922
Length 360 pages
Edition 1st Edition
Concepts
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Author (1):
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Max Fatouretchi Max Fatouretchi
Author Profile Icon Max Fatouretchi
Max Fatouretchi
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Table of Contents (13) Chapters Close

Preface Introduction FREE CHAPTER 1. What is CRM? 2. Getting to Know Your Customer 3. Conceptualizing the CRM Design from Business Requirements 4. Architecting Your CRM Solution – Preparing for Today and Tomorrow 5. Utilizing Artificial Intelligence and Machine Learning in Your CRM STRATEGY 6. GDPR and Regulatory Compliance 7. CRM Integration Strategies 8. Cloud Versus On-premise Versus Hybrid – The Deployment of a CRM Platform 9. CRM Differentiators Other Books You May Enjoy Index

Chapter 8. Cloud Versus On-premise Versus Hybrid – The Deployment of a CRM Platform

How you choose to host your CRM solution can significantly impact your business. Factors to consider include features and services that are available to you, regulatory compliance, security, portability, how and when you can access your data, and who is responsible for keeping your solution safe. Then there is the overall cost of the system, including the money you spend to buy, maintain, and operate the system, along with the ongoing costs that you'll encounter.

These are just some of the core factors that will directly influence your choice of CRM platform and the hosting method for your solution. In this chapter, we will be covering what the most important factors are in each method, before evaluating both the pros and cons of cloud, on-premise, and hybrid deployment.

You have already come a long way in your journey and you probably have, at this point, chosen your CRM platform...

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