Need for quality focus in digital marketing initiatives

While ensuring comprehensive quality checks on content and messages that remain the backbone of marketing, their broadcast on omni-channels across regions, leveraging social media, partner portals, and mobile devices through search engines have added complexities around validating interface and integration validation.

In addition to complying with performance and availability SLAs, compliance to organizational, regional, and partner policies is of utmost importance. Taking this into consideration marketers (CMOs) have to ensure that a comprehensive QA policy is in place, taking care of with holistic validation to ensure quality focus.

The demands of competitive leadership and shrinking timelines have raised the expectations of having customer-centric quality content and message. Comprehensive quality checks on marketing artifacts have gained renewed focus with providers building QA solutions specific to digital marketing.