Summary
In this chapter, we focused on how to get more people to visit our website with optimized content, and how to understand their experience once they’ve visited. By becoming familiar with your site analytics and preparing your site to be reviewed by search engines, you will be well positioned to begin marketing your site, which we’ll cover in the next chapter. However, ultimately, both the evaluation of your site’s analytics and SEO are two efforts that will be ongoing as you transition your website from a project that you’re working on to a tool that supports your business.
In the next and final chapter, we’ll look at the marketing tools available to you from Squarespace and how you can begin to amplify all of your hard work, putting your site to work for you.
