What is machine learning?

ML drives better customer experiences, more efficient business operations, and faster, more accurate decision making. With the rise in compute power and the proliferation of data, ML has moved from the periphery to be a core differentiator for businesses and organizations across industries. ML use cases can apply to most businesses, like personalized product and content recommendations, contact center intelligence, virtual identity verification, and intelligent document processing. And there are customized use cases built for a specific industry—like clinical trials in pharma or assembly line quality control in manufacturing.

Let's say your company wants to send marketing offers to potential customers for a new toy launch, and you have been tasked to develop a system to identify who to target for the marketing campaign. Your customer base could be millions of users to which you need to apply predictive analytics, and ML can help you solve...