Three important facets of membership sites
Although you can dissect a successful membership-based site into pieces, there are three vital elements. What do I get out of registering for this site? Why should I register now? How will this site impact me two weeks from now? These are all simple and fair enough questions. Let's get down to the nitty-gritty.
Customer value proposition
Creating membership-based sites is tricky, because there is a natural expectation that a visitor or customer will receive something of value by registering for a site. If there is a low incentive for registering for your site, don't expect too many signups. The opposite is true, as well. A site that offers a full album in exchange for site registration will fare better than a site that only offers one song from the same album. Customer Value Proposition (CVP) is not rocket science, but it's a concept that you need to grasp to grow your site. What you perceive as great value might not necessarily be in line with what...
