Engaging site visitors
As a site manager, it's easy to sit back and let your users interact with each other, but you cannot solely rely on them to grow your traffic. Nurturing those social connections within your site can be thought of in these simple steps:
Acknowledge
Reciprocate
Personalize
Promote
Repeat
When it comes to social media, staying proactive means you're using certain communication tools and techniques as a gateway to cultivate a genuine discussion, not as a means to cross-promote any products or services. Make no mistake about it, when it comes to using a long-term strategy, your business should come second. That's because once your site users have built deep and solid relationships with each other, they will want to tell their friends about your site. It's equivalent to promoting a great product, which is backed by great customer service. There's a multiplying factor involved. Word of mouth only travels when those words are worth the journey. Nobody wants to promote anything...
