AppExchange App Analytics

Navigating the AppExchange terrain can often mean trying on various hats, a testament to the versatility demanded by an AppExchange partner. In established businesses, a capable ISV product manager might shoulder the responsibility of decoding the application’s usage and user flow. However, if you’re spearheading a burgeoning start-up, you might discover the “Product Manager” badge frequently pinned to your entrepreneurial sash.

In this section, let’s don a new roleplay costume. Again, forget your designated job title or the role you endorse on LinkedIn; we’re stepping into the shoes of a product manager. Your mission, if you choose to accept it, involves uncovering the nuances of feature usage, optimizing the UX, and appraising the reception of new features. Seems like a tall order? Worry not—Salesforce has you covered with the sophisticated AppExchange App Analytics platform.

As our resident...