What goes on your home page?

First let’s discuss what goes on the home page and then it’s time for action to actually add your new content to the home page.

Unique Selling Proposition (USP)

Every business should have a USP, that is, a reason in the form of a statement that compels customers to stick around and spend money at your shop. It is this USP that is a viable option to be displayed right at the top of your home page. So how do you decide on one?

You need to think about your business and your products. What makes you different and unique? What is your “thing” that people can buy, which is so brilliant that they would want to find out more? By “thing” I don’t mean a product, I mean a benefit that a key product or range from your shop gives your customers (selling) and how you present it to them (the proposition).

Let’s look at an example. How many shops sell teddy bears? There is probably a multitude of shops selling teddies. So a half-hearted “Welcome to my shop. We sell teddy bears,...