Using third-party reporting platforms
There are many services that help with reporting. There are services, such as Google Analytics, that help to measure traffic, sessions, and what content users are consuming on your site, and there are services, such as Metorik, that add e-commerce data on top of traffic data. We’re going to look into Metorik since it was originally built to support WooCommerce store owners.
Exploring Metorik
Metorik (https://metorik.com/) is built for WooCommerce, and they have very detailed reports that you won’t find anywhere else. If you really want to dig into the data of your store in order to make data-informed decisions, Metorik gives you some of the most comprehensive data and visualizations.
They have a free trial, so feel free to explore the service. We can see the dashboard in the next image, and it already gives us tons of information:
Figure 5.21 – The dashboard from the third-party reporting...