Empower your team and your organization to lead and maintain an Experience Cloud transformation
Master out-of-the-box Experience Cloud features, custom development options, and development best practices
Curate a consumer-friendly Experience Cloud site that maximizes value for your company, while keeping maintenance costs low
Purchase of the print or Kindle book includes a free PDF eBook

Description

Empowering your target audience to interact effortlessly with you and your product offerings is a critical aspect of business in the modern era. Users expect easy, professional digital experiences when engaging with organizations. However, creating engagement applications from scratch is challenging, and connecting user behavior with your organization’s data is even more complex. Enter Salesforce Experience Cloud sites, website portals built on the Salesforce data model that seamlessly connects your user data to your user experience. Mastering Salesforce Experience Cloud focuses on the human-centric nature of this product, beginning with a comprehensive guide on designing for your organization’s desired users and ensuring success for both internal teams and end users. After exploring the real-world applications of Experience Cloud and reviewing license models, this book provides a beginning-to-end guide to mastering the technical backend of this product, covering both out-of-the-box settings and customization techniques. By the end of this book, you’ll have gained a deep understanding of the Experience Cloud data model and customization options to create engaging, user-centric digital experiences that deliver value to your organization and stakeholders.

Who is this book for?

If you want to understand the intricacies of Salesforce Experience Cloud, transform your client experience, enhance your enterprise architecture, and create a scalable, world class-customer web experience that smoothly integrates with an existing Salesforce instance, this book is for you. Business leaders, IT leaders, Salesforce developers, Salesforce admins, and web teams tasked with delivering and maintaining an excellent, integrated Experience Cloud portal will benefit from this book. Ideal for readers with Salesforce experience in any cloud or a basic grasp of Service Cloud features.

What you will learn

Define your audience and identify your overall strategy for an Experience Cloud site
Understand the technical and operational strategy needed to support your site
Work with the Experience Cloud data model and standard template features
Determine when to use Visualforce, Aura, LWC, or LWR while exploring custom development options
Get to grips with the how Salesforce Flow and Triggers work
Leverage marketing automation, knowledge base, and communication in the site
Find out about site launch tactics, user creation, site moderation, and ongoing reporting

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lifewithryan Nov 02, 2024

DISCLAIMER: I was the technical reviewer for this book.When I was first asked to be the technical reviewer for "Mastering Salesforce Experience Cloud" I initially worried that I'd been out of the game too long. I said yes anyway and I'm very pleased that I did.There's just enough technical in this book to get you set off on the right foot, but where this work really shines is in the establishment of a plan and the involvement of the stakeholders. Too often, technical books simply "talk tech" leaving those of us who are perhaps a bit less on the "people" side sort of wandering in the dark of how to really plan and get started with large projects in the enterprise. It was refreshing to be presented with the things that I found myself usually not thinking about until the last minute (or after they've blown up in my face!).Will you learn the steps to get started? Yes. Will you learn ALL that there is to know about the stack? No but you will be given the path to follow to get started on the journey and get to the answers you need by involving the right people, and knowing what questions to ask of them.I look forward to their next publication.

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Jedsped Oct 10, 2024

This easy-to-follow guide was also very easy to read, even enjoyable, which is rare for a technical book. The standard for Salesforce guides.

Hersh C. Oct 08, 2024

This is more than just a technical guide, this teaches you how to actually create a strategy to manage the software long term.It breaks down complex web development topics specific to Salesforce in a digestible fashionGreat primer for certification test prepGives historical context into how the product came to be and why it works the way it doesExplains marketing concepts within the experience cloud sites themselvesTalks heavily about integrations with other Salesforce products as well as external applicationsGives a framework for how to set reasonable expectations with internal partners you’re building for, especially when designing for their custom audiences

AmyFinds Oct 08, 2024

For all of us Salesforce professionals eager to take our skills to the next level, "Mastering Salesforce Experience Cloud" is the ultimate guide to transforming customer interactions into powerful digital experiences. Here's why I think this book is a standout choice:Strategic Blueprint for Success: If you’re looking to create a winning digital experience, this book lays out the strategy from start to finish. It teaches you how to define your audience, map interactions, and use Salesforce technology to deliver tailored solutions that resonate with customers.Deep Dive into Salesforce’s Core Tools: The technical know-how packed into these pages is impressive. Whether it's choosing the right components like Lightning Web Components or understanding the nuances of different Experience Cloud templates, the book simplifies these decisions so you can focus on delivering value.Creating Human-Centered Designs: One of the strongest aspects of this guide is its emphasis on putting the user first. The authors illustrate how to use Salesforce’s declarative tools to build intuitive flows and components, ensuring that your customers have a seamless, user-friendly experience.Built-In Security Measures: Salesforce professionals know that security can't be an afterthought. This book’s section on data protection, authentication, and encryption is a lifesaver, guiding you through setting up a secure, reliable Experience Cloud environment.Your Path to Certification and Beyond: Finally, the comprehensive section on certification prep is a game-changer. It's packed with actionable tips, mock questions, and insider insights to help you ace the Salesforce Experience Cloud Certification, making you a certified expert ready to take on the toughest challenges.Overall, "Mastering Salesforce Experience Cloud" is not just a book—it’s a mentor, guiding you through every step of creating, securing, and optimizing your Salesforce Experience Cloud sites. Perfect for both beginners looking to learn and seasoned pros aiming to refine their skills. I love having these books to easily reference, rather than googling for hours!

Anna Benbrook Oct 05, 2024

Great read! This is more than just a technical guide, this teaches you how to actually create a strategy to manage the software long term.

Mastering Salesforce Experience Cloud: Strategies for creating powerful customer interactions

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