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Learning Magento 2 Administration

You're reading from   Learning Magento 2 Administration Maximize the power of Magento 2 to improve your e-commerce business

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Product type Paperback
Published in May 2016
Publisher
ISBN-13 9781783288250
Length 300 pages
Edition 1st Edition
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Authors (2):
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Cyndi Williams Cyndi Williams
Author Profile Icon Cyndi Williams
Cyndi Williams
Cyndi Williams has worked alongside Bret Williamsher husband of 35 yearsbuilding and managing e-commerce solutions, including their own successful online business, which they established in 2005, and later sold in 2009. As President of novusweb, llc, which is based in Austin, Texas, Cyndi focuses on managing online operations for select clients. Cyndi is an expert in operating Magento-based stores, as well as fulfillment, advertising, and social media management.
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See other products by Cyndi Williams
Bret Williams Bret Williams
Author Profile Icon Bret Williams
Bret Williams
Bret Williams, for over 20 years, has engineered the creation of hundreds of websites, including many profitable e-commerce properties and several Internet firsts. Beginning with version 1.3 of Magento CE, Bret began an odyssey of becoming one of the foremost experts on leveraging Magento to build successful online businesses. Today, as CEO of novusweb llc, Bret continues to provide e-commerce management services from his office in Austin, Texas. Bret authored the wildly popular Mastering Magento, and he is the co-author of Magento 2 Administrator's Guide (Packt Publishing) with his wife and business partner, Cyndi. His company also owns MageDaily website, a Magento news and reviews blog, and MageRevolution, which sells Magento enhancements.
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Toc

Table of Contents (11) Chapters Close

Preface 1. Introducing Magento 2 FREE CHAPTER 2. Settings and Configurations 3. Catalogs and Stores 4. Preparing to Sell 5. Products 6. Themes 7. Content and SEO 8. Promotions and Communication 9. Security and Administration 10. Startup Checklist

The SEO checklist

As you prepare your site for launch—and beyond launch—take the time to address each important SEO feature in Magento. Take a look at this checklist:

  • Meta title fields: Enter a title no longer than 50-60 characters. Any more will be truncated when displayed in search results. Including your company name is nice but not critical; the customer is looking for a specific product. Use your company's name on the home page meta title, and they'll find you if they search for your brand. If customers shop by SKU, include the SKU or part number in the title.

  • Meta description fields: Describe your product in 150 characters or less. Use action verbs and strong adjectives, such as Save 20% on Yoga gear today! Top quality, 100% guarantee, and free shipping or Premium 48-inch Yoga ball. Great durability, hypoallergenic material. Guaranteed. Free shipping.

  • Meta keywords: Meta keywords are no longer given any ranking weight by search engines. However, it doesn't hurt to include at least the...

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Authors (2)

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Profile icon Bret Williams
Bret Williams
Bret Williams, for over 20 years, has engineered the creation of hundreds of websites, including many profitable e-commerce properties and several Internet firsts. Beginning with version 1.3 of Magento CE, Bret began an odyssey of becoming one of the foremost experts on leveraging Magento to build successful online businesses. Today, as CEO of novusweb llc, Bret continues to provide e-commerce management services from his office in Austin, Texas. Bret authored the wildly popular Mastering Magento, and he is the co-author of Magento 2 Administrator's Guide (Packt Publishing) with his wife and business partner, Cyndi. His company also owns MageDaily website, a Magento news and reviews blog, and MageRevolution, which sells Magento enhancements.
Read more
See other products by Bret Williams
Profile icon Williams
Williams
Cyndi Williams has worked alongside Bret Williamsher husband of 35 yearsbuilding and managing e-commerce solutions, including their own successful online business, which they established in 2005, and later sold in 2009. As President of novusweb, llc, which is based in Austin, Texas, Cyndi focuses on managing online operations for select clients. Cyndi is an expert in operating Magento-based stores, as well as fulfillment, advertising, and social media management.
Read more
See other products by Williams
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