Understanding sequences
Automation sequences are the meat and potatoes of advanced automations. They are where you will schedule a series of communications and/or processes to engage your contacts and drive them to move through your funnels. Most often, sequences are set in motion when an automation goal is achieved. Like a flowchart, individual sequences are small pieces of an overall larger automation strategy.
Just like automations, a sequence is created by adding drag-and-drop elements to a blank canvas. Once an element has been added to the canvas, you can edit and customize it. When an element is added to a sequence canvas, it automatically generates the related feature.
There are four main types of elements in a sequence: timers, communications, processes, and notes.
Timers
Timers are exactly what they sound: they control the time delay between triggered sequence elements. Let’s look at four different types of timers:
- Start Timer: The start timer is...
