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Going IT Alone: The Handbook for Freelance and Contract Software Developers

You're reading from   Going IT Alone: The Handbook for Freelance and Contract Software Developers A detailed guide to self-employment for software and web developers - from identifying your target market, through to managing your time, finances, and client behavior

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Product type Paperback
Published in Dec 2016
Publisher
ISBN-13 9781783001408
Length 376 pages
Edition 1st Edition
Concepts
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Author (1):
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Leon Brown Leon Brown
Author Profile Icon Leon Brown
Leon Brown
Leon Brown is a software developer and trainer from Liverpool in England. His mantra is that he practices what he preaches and preaches what he practices. With over 20 years of experience in software development, Leon has developed software for legacy and modern platforms ranging from the Amstrad CPC, ZX Spectrum, and Amiga through to the Web and smartphones. Leon has a diverse range of commercial experience, including the delivery of Internet systems and training for household names, including UNICEF, the NHS, SAGE, and The University of Manchester to projects for small businesses, start-ups, and charities. His experience of working with such a diverse range of organizations has allowed him to understand how to approach the different types of situations affecting software development projects. His projects ranged from the creation of websites and apps to CRM and the use of AI for reporting and decision-making. Leon regularly writes for web industry magazine Web Designer from Imagine Publishing, in which he has written feature articles and tutorials covering web development. His most notable articles for the magazine provided detailed insight into securing websites against common methods of hacking, such as session hijacking and SQL injection. These articles gained highly positive feedback from the magazine's readers in the following issues.
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See other products by Leon Brown
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Table of Contents (19) Chapters Close

Going IT Alone: The Handbook for Freelance and Contract Software Developers
Credits
About the Author
Acknowledgements
About the Reviewer
Preface
1. Introducing Freelancing 2. Positioning Yourself in the Market FREE CHAPTER 3. Defining Your Business Model 4. Creating a Brand 5. Networking, Marketing, and Sales 6. An Introduction to Client Types 7. Managing Clients 8. Negotiation 9. Software Development Resources, Patterns and Strategies 10. Software Development Methodology 11. Creating Quotes and Estimates 12. Project Management Appendix

Chapter 2. Positioning Yourself in the Market

Every industry has different groups of people you can sell to, with members of each group sharing characteristics and interests that define who they are. Being able to identify these groups will allow you to make your software, services, and marketing highly targeted to generate the type of reaction that you need to succeed.

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Going IT Alone: The Handbook for Freelance and Contract Software Developers
Published in: Dec 2016
Publisher:
ISBN-13: 9781783001408
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Authors (1)

Profile icon Leon Brown
Leon Brown
Leon Brown is a software developer and trainer from Liverpool in England. His mantra is that he practices what he preaches and preaches what he practices. With over 20 years of experience in software development, Leon has developed software for legacy and modern platforms ranging from the Amstrad CPC, ZX Spectrum, and Amiga through to the Web and smartphones. Leon has a diverse range of commercial experience, including the delivery of Internet systems and training for household names, including UNICEF, the NHS, SAGE, and The University of Manchester to projects for small businesses, start-ups, and charities. His experience of working with such a diverse range of organizations has allowed him to understand how to approach the different types of situations affecting software development projects. His projects ranged from the creation of websites and apps to CRM and the use of AI for reporting and decision-making. Leon regularly writes for web industry magazine Web Designer from Imagine Publishing, in which he has written feature articles and tutorials covering web development. His most notable articles for the magazine provided detailed insight into securing websites against common methods of hacking, such as session hijacking and SQL injection. These articles gained highly positive feedback from the magazine's readers in the following issues.
Read more
See other products by Leon Brown

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