Summary

Planning an edit is highly dependent on the target audience. Without an understanding of who will be viewing the video, you are taking a shot in the dark as to who will be interested in it. As with any story, a video is a journey that takes the viewer from one point to reach a resolution. It doesn’t matter whether the video is a drama story or a commercial video. Any story should typically have a beginning, to introduce the viewer to the story, then a middle, to inform about the object of the story, and an end, to give a resolution to the information presented in the middle of the video.

To understand the planning process, it is important to be aware of the different types of video stories and how these types should be treated during the editing process. This knowledge has its greatest need when it comes to producing videos for social media, where it is so important for the format and the aspect ratio to be fixed.

If you only take one thing away from this chapter...