Conclusion

In this chapter, we have been on the Discovery Loop with a focus on discovering the Why and Who of the product - Why are we building this product and who are we building it for? We started by finding our North Star Metric - a crucial metric that would be an indicator of product success.

We introduced the Impact Mapping practice which helps us converge on our overall goal and understand all the different Actors that will help or impede us reaching this goal. We also learned how to define and map measurable impacts and deliverables that we can work with our Actor groups to form hypotheses statements as a basis for experimentation.

We explored the different human-centered design practices that can be used with the Actor groups to form empathy and support user experience design.

Figure 8.25: Adding practices to the Delivery Loop to discovery the Why and Who

In Chapter 9, Discovering the How, we will continue on our Discovery Loop but focus...