Summary

In today's customer-centric business environment, VoC programs have become essential for businesses seeking to gather and consolidate customer feedback. These programs provide a means to collect valuable insights into customers' experiences by soliciting feedback on their needs, desires, expectations, and issues related to a product or service. By leveraging VoC programs, businesses can cultivate a customer-focused culture, empowering all teams to make informed decisions based on the feedback received from customers and prospects. Moreover, customer research and VoC programs are invaluable tools that provide us with a comprehensive understanding of our customers, offering deep insights into their behaviors and motivations.

This wealth of data gathered from customer research serves as a robust foundation for crafting the right products and shaping your product roadmap. In the upcoming chapter, we will explore the intricacies of the product roadmap, investigating how...