Case study

In January 2024, Shopify introduced a series of AI-powered merchant and customer experience features that would help streamline operations for the online retailers they support. We will use the framework that we’ve just discussed to describe how Shopify identified high-value AI enhancements, assessed scope and feasibility, and understood customer reach and usability. Here is a list of AI features that Shopify incorporated for the AI transformation of their platform:

• Merchandising features: Ability to store more complex product catalogs (along with more variety for color, sizing, and SKU options), combine listings, and create networks. Improved classification taxonomy to reduce time/effort to create product listing with automations for standardized categories and product attributes reducing manual, repetitive work.
• Storefront performance features: The launch of a new web performance dashboard that shows you how your store’s page ranking...