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Advertising on Google: The High Performance Cookbook

You're reading from   Advertising on Google: The High Performance Cookbook Cracking pay-per-click on Google can increase your visitor numbers and profits. Here are over 120 practical recipes to help you set up, optimize and manage your Adwords campaign with step-by-step instructions.

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Product type Paperback
Published in Jun 2013
Publisher
ISBN-13 9781849685849
Length 372 pages
Edition Edition
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Author (1):
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Kristina Cutura Kristina Cutura
Author Profile Icon Kristina Cutura
Kristina Cutura
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Table of Contents (20) Chapters Close

Advertising on Google: The High Performance Cookbook
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
1. Researching the Market and Competition and Setting Goals FREE CHAPTER 2. Setting up Your Account 3. Tracking beyond the Click 4. Structuring Your Account 5. Creating Relevant Keywords 6. Writing Compelling Ads 7. Budgets and Bidding 8. Running Display Ads 9. Remarketing to Past Visitors 10. Reporting and Analysis 11. Optimizing Performance 12. Advanced Strategies and Features 13. Managing AdWords Index

Researching and adding display placements


If you are not yet ready to create a display campaign, but would like to research available placements or check if specific websites are part of Google's Display network, you can use Google's Placement Tool. You can also use this tool if you have already created a display campaign that you'd like to build on and expand with additional placements.

Getting ready

Put together a list of websites you'd like to show ads on. Also, prepare keywords and product categories to search for additional available placements.

How to do it...

To find placements, perform the following steps:

  1. Sign in to your AdWords account.

  2. Go to Tools and Analysis and choose the Placement Tool option.

  3. You can search for placement based on one of the following criteria:

    • Word or phrase

    • Website

    • Category

  4. Once you enter your search criteria, you can filter further by locations, languages, and devices under Advanced Options and Filters.

  5. Click on Search to see if the specific placement you are...

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