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WordPress Search Engine Optimization- Second Edition

You're reading from   WordPress Search Engine Optimization- Second Edition A complete guide to dominating search engines with your WordPress site

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Product type Paperback
Published in Oct 2015
Publisher
ISBN-13 9781785887642
Length 318 pages
Edition 1st Edition
Concepts
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Toc

Table of Contents (14) Chapters Close

Preface 1. Getting Started – SEO Basics FREE CHAPTER 2. Optimizing WordPress for SEO 3. Researching and Working with Keywords 4. Understanding Technical Optimization 5. Creating Optimized and Engaging Content 6. Link Building 7. Using Social Media 8. Avoiding Black Hat Techniques 9. Avoiding SEO Mistakes 10. Testing Your Site and Monitoring Your Progress A. WordPress SEO Plugins B. Other SEO Resources Index

Engaging visitors with your content


Your web content is your front line. Once you have successfully penetrated the search engine and earned placement for your website, then you must engage your visitors with meaningful content. This is true even for a nuts-and-bolts small-business website with a purely commercial message. Customers are engaged with your website when they either have a reason to act (to make a purchase or pursue steps toward a purchase), or have a reason to return to your site. This task will vary greatly depending on the type of website you offer, and hence, can mean many different things.

The following screenshot shows an opportunity missed: a website with zero-visitor engagement. This single-page website is little more than a business card: a half-page logo, a few phone numbers, and a nonsensical theme:

Engaging your visitors can mean many things. It can mean giving them content that they care about or need. Are your visitors tech-savvy entrepreneurs looking for tips and...

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