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WooCommerce Cookbook

You're reading from   WooCommerce Cookbook WooCommerce makes it easy to create, design, and manage your own personalized eCommerce store - this WooCommerce tutorial eBook will show you how to get started

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Product type Paperback
Published in Mar 2015
Publisher Packt
ISBN-13 9781784394059
Length 248 pages
Edition 1st Edition
Languages
Concepts
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Author (1):
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Patrick Rauland Patrick Rauland
Author Profile Icon Patrick Rauland
Patrick Rauland
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Toc

Table of Contents (12) Chapters Close

Preface 1. WooCommerce Basics FREE CHAPTER 2. Adding Products 3. Changing the Product Organization 4. Running a Membership Site 5. Setting Up Shipping Methods 6. Getting Paid 7. Modifying the Checkout Process 8. Managing Orders and Taxes 9. WooCommerce Theming 10. Exploring More with WooCommerce Index

Tracking e-commerce transactions with Google Analytics


If you're building your first e-commerce store, you might think that getting a lot of traffic to your site is always good. While traffic is usually good, it helps if you can figure out whether your traffic is actually buying. When you send e-commerce data to Google Analytics, you can figure out exactly which traffic is buying. You could see that users from Facebook typically spend $5–10 whereas users who come from your newsletter spend $50–100. Now that you have the numbers, you can make more informed decisions.

This is one of the steps that I recommend for every single e-commerce store. Even if you don't plan on using the data, it will only take a few minutes to set up. Moreover, if you decide you want to use the data down the line, you will have a huge backlog of data.

Getting ready

You should already have a free Google Analytics account set up for your website. You should also be using a plugin to send your non-e-commerce traffic data...

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