Case study: Starbucks – personalizing coffee encounters with AI
Starbucks, an international coffeehouse chain, is renowned for its commitment to customer service and innovation. Recognizing the potential of AI to further personalize the customer experience, Starbucks implemented an AI-driven system called Deep Brew.34 With Deep Brew, Starbucks to:
- Enable AI-powered recommendations: Deep Brew was an initiative that included various AI technologies to enhance customer and partner experiences. One of its key features was personalization recommendations. The system would analyze a customer’s previous orders, time of day, weather, and local store inventory to suggest items they might enjoy.
- Improve operational efficiency: Beyond personalization, the AI was built to assist in inventory engagement, staffing decisions, and predicting the necessary quantities of ingredients, thereby improving operational efficiency.
The impact of Deep Brew was notable, including...
