Search icon CANCEL
Subscription
0
Cart icon
Your Cart (0 item)
Close icon
You have no products in your basket yet
Arrow left icon
Explore Products
Best Sellers
New Releases
Books
Videos
Audiobooks
Learning Hub
Free Learning
Arrow right icon
Arrow up icon
GO TO TOP
The Art of CRM

You're reading from   The Art of CRM Proven strategies for modern customer relationship management

Arrow left icon
Product type Paperback
Published in May 2019
Publisher
ISBN-13 9781789538922
Length 360 pages
Edition 1st Edition
Concepts
Arrow right icon
Author (1):
Arrow left icon
Max Fatouretchi Max Fatouretchi
Author Profile Icon Max Fatouretchi
Max Fatouretchi
Arrow right icon
View More author details
Toc

Table of Contents (13) Chapters Close

Preface Introduction FREE CHAPTER 1. What is CRM? 2. Getting to Know Your Customer 3. Conceptualizing the CRM Design from Business Requirements 4. Architecting Your CRM Solution – Preparing for Today and Tomorrow 5. Utilizing Artificial Intelligence and Machine Learning in Your CRM STRATEGY 6. GDPR and Regulatory Compliance 7. CRM Integration Strategies 8. Cloud Versus On-premise Versus Hybrid – The Deployment of a CRM Platform 9. CRM Differentiators Other Books You May Enjoy Index

Factors influencing vendor selection

We will cover vendor selection criteria more extensively in Chapter 9, CRM Differentiators, but for the sake of our discussions in this chapter, the most critical influencing factors regarding vendor selection are:

  • The overall capabilities of the platform in regards to the deployed option. For instance, the cloud has different capabilities than on-premise or hybrid.
  • The overall cost of the system, including the money you spend to buy, maintain, and operate it, as well as the ongoing costs.
  • Complexity and feasibility for customization, both initially and ongoing.
  • Both portability and deployment limitations. For example, the freedom to move between cloud and on-premise or hybrid.
  • The number of international data centers, including their location, compliance, and the regulations that they come with.
  • Training and skills required for the users, admin, and developers.

Don't worry if you want more information, as that is the focus of...

lock icon The rest of the chapter is locked
Register for a free Packt account to unlock a world of extra content!
A free Packt account unlocks extra newsletters, articles, discounted offers, and much more. Start advancing your knowledge today.
Unlock this book and the full library FREE for 7 days
Get unlimited access to 7000+ expert-authored eBooks and videos courses covering every tech area you can think of
Renews at $19.99/month. Cancel anytime
Banner background image