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The Art of CRM

You're reading from   The Art of CRM Proven strategies for modern customer relationship management

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Product type Paperback
Published in May 2019
Publisher
ISBN-13 9781789538922
Length 360 pages
Edition 1st Edition
Concepts
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Author (1):
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Max Fatouretchi Max Fatouretchi
Author Profile Icon Max Fatouretchi
Max Fatouretchi
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Table of Contents (13) Chapters Close

Preface Introduction FREE CHAPTER 1. What is CRM? 2. Getting to Know Your Customer 3. Conceptualizing the CRM Design from Business Requirements 4. Architecting Your CRM Solution – Preparing for Today and Tomorrow 5. Utilizing Artificial Intelligence and Machine Learning in Your CRM STRATEGY 6. GDPR and Regulatory Compliance 7. CRM Integration Strategies 8. Cloud Versus On-premise Versus Hybrid – The Deployment of a CRM Platform 9. CRM Differentiators Other Books You May Enjoy Index

Chapter 6. GDPR and Regulatory Compliance

The General Data Protection Regulation (GDPR) is a European Union regulatory policy that regulates the collection, storage, use, and sharing of personal data for all businesses dealing with clients that are based in the European Union.

In this chapter, we're going to take a look at regulatory compliance, with a focus on GDPR. We'll be looking at:

  • Why GDPR is here.
  • What GDPR is and its key elements.
  • GDPR obligations and impacts.
  • Mapping the key elements of GDPR to CRM entities.
  • GDPR's effect on technology, tools, people, and processes.
  • GDPR from a business point of view.
  • Further reading into GDPR.

We'll talk about the design pattern that you would need to follow when implementing GDPR through a CRM platform. Specifically, we're going to look at a solution design that could be implemented on most CRM platforms in order to make your company GDPR-compliant.

The entire discussion around this regulation is a complex one....

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