Summary

There you have it: an approach to UX that I hope has provided you with some food for thought, some inspiration, a few new ideas to try when you return to work and a more mature approach and strategy for providing stakeholders, customers, and users with the best possible experience and the greatest value.

UX is much more than visual design, usability studies, and look and feel. These are important, but UX design is more effective and meaningful when we incorporate mindset, creativity, open-mode thinking, good IA, effective process, design from a wider perspective, knowledge of your tools, and continuing to learn on a daily basis. These are all integral to your growth and maturity as a UX practitioner and the foundation for all that you will design, create, and build going forward.

Thank you for taking this journey with me. It was a life-changing experience to write this book. I hope you have enjoyed it, learned from it, and widened your perspective enough to begin noticing significant...