Artificial intelligence
According to Stuart Russell and Peter Norvig:
"Artificial intelligence has to do with smart programs, so let's get on and write some".
In other words, Artificial intelligence (AI) studies the algorithms that can simulate an intelligent behavior. In data analysis we use AI to perform those activities that require intelligence, like inference, similarity search, or unsupervised classification. Fields like deep learning rely on artificial intelligence algorithms; some of its current uses are chatbots, recommendation engines, image classification, and so on.