Conducting a vehicle analysis
The next step in preparing your communication plan is conducting a vehicle analysis. In a communication plan, the vehicle is the method you use to send your communication. Examples of vehicles include e-mail, voicemail, presentations, and videos.
Conducting a vehicle analysis helps you to determine which communication vehicles already exist in your organization, the new communication vehicles you need to create, and which communication vehicles work best for each audience. Review the following template, then continue reading for the steps to complete each column:
|
Vehicle |
Owner |
Recipients |
Distribution cycle |
Submission date |
Submission guidelines |
|---|---|---|---|---|---|
The steps to completing the vehicle analysis are as follows:
Identify the communication vehicles that already exist in your organization. These could include general vehicles such as e-mail and voicemail, as well as more targeted vehicles such as newsletters and staff meetings for specific departments....
