Summary

In this chapter, we covered how you can set up a text analytics solution with your existing social media analytics workflow. We gave a specific example of using the Yelp reviews dataset and using serverless ETL with NLP using Amazon Comprehend to set up a quick visual dashboard using Amazon QuickSight. We also covered ad hoc SQL analytics using Amazon Athena to understand the voice or sentiment of the majority of your users using some easy SQL queries. This solution can be implemented with any social media integration, such as Twitter, Reddit, and Facebook, in batch or real-time mode.

In the case of a real-time setup, you would integrate Kinesis Data Firehose to have near real-time streaming tweets or social media feeds in this proposed workflow or architecture. Check out the Further reading section for a really cool AI-driven social media dashboard to implement this architecture at scale.

Another approach you can take in terms of document automation is to have Amazon...