Understanding the release management process for mobile apps

Release management for mobile apps involves planning, scheduling, coordinating, and deploying new versions or updates of a mobile application to users. This process is crucial if you wish to regularly update the app with new features, bug fixes, and security patches. But there are different steps we should consider before, during, and after the release process; let’s explore them together:

1. Before the release:
   • Plan the release
   • Build and test the app
2. Prepare the release:
   • Manage code signing
   • Prepare versionCode and versionName
3. Release the app
4. Choose the right release channel:
   • Beta testing
   • App store submission
5. Launch the app:
   • In-app update
   • Monitor the app’s performance
6. Post-release:
   • Handle user feedback and reviews
   • Analyze app performance data
   • Plan for future releases
   • Mobile release train
   • App Store Optimization (ASO)

To learn more about each stage, let’s take a closer look at each...