Chapter 8. Responsive E-mails

Here we are, after traveling back in time. Think of the late 90s and designing with tables; oh yes, you read right, designing with tables.

Today, things are not any different when it comes to creating e-mails: we have to use tables for layout. Why? It's simple. There aren't any wars. E-mail client wars, that is.

Unlike the browser wars of 1995, where Netscape and Internet Explorer battled for market supremacy, e-mail clients have been living their own separate lives practically oblivious to each other since anyone can remember.

Thanks to the browser wars, we now have such awesome standard-compliant browsers that are full of features, customization capabilities, constant updates, and so on, making everyone's online life a bit easier.

E-mail clients, on the other hand, evolve at their own pace and that pace is slow because there really isn't any competition. Moreover, the vast majority of corporations are already locked in with Microsoft...