Search icon CANCEL
Subscription
0
Cart icon
Your Cart (0 item)
Close icon
You have no products in your basket yet
Save more on your purchases now! discount-offer-chevron-icon
Savings automatically calculated. No voucher code required.
Arrow left icon
Explore Products
Best Sellers
New Releases
Books
Videos
Audiobooks
Learning Hub
Conferences
Free Learning
Arrow right icon
Arrow up icon
GO TO TOP
Machine Learning and Generative AI for Marketing

You're reading from   Machine Learning and Generative AI for Marketing Take your data-driven marketing strategies to the next level using Python

Arrow left icon
Product type Paperback
Published in Aug 2024
Publisher Packt
ISBN-13 9781835889404
Length 482 pages
Edition 1st Edition
Languages
Tools
Arrow right icon
Authors (2):
Arrow left icon
Nicholas C. Burtch Nicholas C. Burtch
Author Profile Icon Nicholas C. Burtch
Nicholas C. Burtch
Yoon Hyup Hwang Yoon Hyup Hwang
Author Profile Icon Yoon Hyup Hwang
Yoon Hyup Hwang
Arrow right icon
View More author details
Toc

Table of Contents (16) Chapters Close

Preface 1. The Evolution of Marketing in the AI Era and Preparing Your Toolkit 2. Decoding Marketing Performance with KPIs FREE CHAPTER 3. Unveiling the Dynamics of Marketing Success 4. Harnessing Seasonality and Trends for Strategic Planning 5. Enhancing Customer Insight with Sentiment Analysis 6. Leveraging Predictive Analytics and A/B Testing for Customer Engagement 7. Personalized Product Recommendations 8. Segmenting Customers with Machine Learning 9. Creating Compelling Content with Zero-Shot Learning 10. Enhancing Brand Presence with Few-Shot Learning and Transfer Learning 11. Micro-Targeting with Retrieval-Augmented Generation 12. The Future Landscape of AI and ML in Marketing 13. Ethics and Governance in AI-Enabled Marketing 14. Other Books You May Enjoy
15. Index

The Future Landscape of AI and ML in Marketing

We are now entering the final stretch of our exploration into the integration of machine learning (ML) and Generative AI (GenAI) in marketing. The landscape of AI and ML is dynamic and rapidly evolving, however, setting the stage for even more exciting changes. So far, we’ve explored how GenAI and data-driven insights have revolutionized marketing strategies, guiding us in everything from decoding marketing KPIs and obtaining detailed customer insights to crafting compelling content, enhancing brand presence, and micro-targeting consumers. This chapter aims to consolidate our understanding of key AI and ML concepts and project some of their future applications in marketing.

In particular, we will start by reconciling the GenAI fundamentals introduced in previous chapters before exploring emerging technologies such as multi-modal GenAI and advanced model architectures and tools that synthesize diverse data types for creating...

lock icon The rest of the chapter is locked
Register for a free Packt account to unlock a world of extra content!
A free Packt account unlocks extra newsletters, articles, discounted offers, and much more. Start advancing your knowledge today.
Unlock this book and the full library FREE for 7 days
Get unlimited access to 7000+ expert-authored eBooks and videos courses covering every tech area you can think of
Renews at $19.99/month. Cancel anytime