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Learning Magento 2 Administration

You're reading from   Learning Magento 2 Administration Maximize the power of Magento 2 to improve your e-commerce business

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Product type Paperback
Published in May 2016
Publisher
ISBN-13 9781783288250
Length 300 pages
Edition 1st Edition
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Authors (2):
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Cyndi Williams Cyndi Williams
Author Profile Icon Cyndi Williams
Cyndi Williams
Bret Williams Bret Williams
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Bret Williams
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Table of Contents (11) Chapters Close

Preface 1. Introducing Magento 2 FREE CHAPTER 2. Settings and Configurations 3. Catalogs and Stores 4. Preparing to Sell 5. Products 6. Themes 7. Content and SEO 8. Promotions and Communication 9. Security and Administration 10. Startup Checklist

The SEO checklist


As you prepare your site for launch—and beyond launch—take the time to address each important SEO feature in Magento. Take a look at this checklist:

  • Meta title fields: Enter a title no longer than 50-60 characters. Any more will be truncated when displayed in search results. Including your company name is nice but not critical; the customer is looking for a specific product. Use your company's name on the home page meta title, and they'll find you if they search for your brand. If customers shop by SKU, include the SKU or part number in the title.

  • Meta description fields: Describe your product in 150 characters or less. Use action verbs and strong adjectives, such as Save 20% on Yoga gear today! Top quality, 100% guarantee, and free shipping or Premium 48-inch Yoga ball. Great durability, hypoallergenic material. Guaranteed. Free shipping.

  • Meta keywords: Meta keywords are no longer given any ranking weight by search engines. However, it doesn't hurt to include at least the...

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