Editing communications
What you send out to customers is very important to your brand. In Chapter 8, Promotion and Communications, we went into detail on how to manage the various communication features of Magento 2.
Marketing | Email Templates
Perhaps the most important e-mails you will send are the ones that your customers receive when they place an order. Not only do these e-mails communicate the order status, but they also help fortify your brand and reputation.
Take time to carefully review and craft outgoing e-mails that reflect your best customer-relationship-building features.