Chapter 7. Visual Design Principles and Processes

When we want to speak about the language of design, we need to provide a proper visual design to the users so that they can understand what we are trying to tell them. So, in this chapter, we will go through the basic elements of visual design, what they are, and how to use them.

We will explain visual design elements in detail and move on to design principles; using these principles, we will create a better language of communication through visual design.

In this chapter, we will cover the following topics:

• Basic elements of visual design
• Using lines, shapes, and colors
• Designing effectively through alignment, hierarchy, space, and textures
• Creating a visual design that will direct the user's attention to specific areas using the relationships of design elements, sizes, colors, and typography in the right way
• The meaning of colors
• Design principles such as repetition, balance, contrast, hierarchy, and spaces
• Designing with color and types
• Placing...