Guiding Your Clients to the Pot of Gold

In today’s competitive business environment, achieving sustainable growth isn’t just about acquiring customers; it’s about guiding them to unlock the full potential of your product—a journey we often liken to discovering a hidden treasure trove.

The era of product-led growth has ushered in a profound shift in how companies approach customer retention, acquisition, and development (RAD). No longer is it enough to merely acquire customers; instead, the goal is to guide them toward realizing the full potential of your product—a metaphorical pot of gold that awaits both your customers and your business.

In this chapter, we will embark on a journey that places customer success at the forefront of your growth strategy. We’ll explore the essential role of customer success in the context of product-led growth and delve into the strategies, techniques, and skills necessary to lead your customers to that...