Gestures
Next to the smiley face icon, the visual representation of the thumbs up gesture may be the most widely used visual symbol, thanks to Facebook's like function. This non-verbal universal gesture is used as a status indicator that expresses one's positive or negative emotional response to something. The human ability to encode such social connotation in a physical gesture, and then abstract it in a graphic symbol, makes possible their use as icons in user interfaces.
![](https://static.packt-cdn.com/products/9781787122444/graphics/9fad8a4e-5864-41e4-ae13-b1bd4e65da25.png)
From seeing to making meaning
What complicates the design of visual information is that responses to visual cues, while built into the visual-processing function of our brain, do not always produce the same reaction in all viewers.
![](https://static.packt-cdn.com/products/9781787122444/graphics/71208058-2728-4681-852d-6e13924a0520.png)
The image of a white dove on a balcony banister, is an image with sufficient cultural content to elicit some anticipated responses related to a sense of beauty, nature, peace, freedom, and the like. Yet in addition to such generalized responses, the viewer's individual context can trigger completely...